Job Details

Digital Marketing Specialist

Job ID: 256193
Location: Kennesaw, Georgia
Full/Part Time: Full Time
Regular/Temporary: Regular

About Us

Find your wings at KSU!

Are you ready to join a community leading in innovative teaching and learning? Kennesaw State University is one of the 50 largest public institutions in the country. With our growing enrollment and global reach, we are enjoying increased prominence among Georgia's colleges. We offer more than 150 undergraduate, graduate, and doctoral degrees to over 43,000 students. Our entrepreneurial spirit, high-impact research, and Division I athletics also draw students from throughout the region and from 92 countries across the globe. Our university's vibrant culture, diversity, career opportunities, and rich benefits make us an employer of choice. We are searching for talented people to join our mission. Come to KSU and find your passion.

Location

Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144.

Job Summary

Responsible for researching, creating, implementing and analyzing goal-oriented digital and traditional marketing campaigns for assigned clients, college(s) and/or business unit(s). Conducts market research, brand evaluation, competitive review and customer analysis. Envisions ad creative that promotes engagement with target audiences. Serves as primary point of contact for assigned areas' marketing and advertising services. Develops executive reports to ensure all marketing tactics and program messaging are accurate. Provides strategic marketing and data analysis and reporting to determine and report on progress toward meeting University and college level enrollment goals.

Responsibilities

1. Leads proactive, positive engagement and relationship management strategies with assigned clients and projects, leveraging digital and traditional marketing tactics to drive results
2. Performs market research, brand evaluation, competitive analysis and customer analysis, which are summarized into executive presentations for approval by client
3. Plans, develops and implements tactical plans utilizing SEO/SEM, email, digital advertising, traditional advertising, events, promotions, social media, web content, and other tactics to address campaign goals
4. Manages the creation and execution of all campaign creative and ensures brand consistency
5. Builds budgets and tracks spending for assigned marketing campaigns
6. Tracks, evaluates and routinely reports on campaign/project performance using data (i.e., KPIs)
7. Works professionally and communicates effectively with the marketing and communications team, others across campus, and vendors

Required Qualifications

Educational Requirements
Bachelor's degree from an accredited institution of higher education or an equivalent combination of relevant education and/or experience

Required Experience
On-the-job training provided

Preferred Qualifications

Additional Preferred Qualifications
Familiarity with Search Engine Optimization (SEO) keyword development

Preferred Educational Qualifications
Bachelor's degree from an accredited institution of higher education in marketing, communications or a related field

Preferred Experience
Previous experience in digital (Display, Paid Social) and traditional marketing segments
Project and client management experience
Experience with graphic design and layout, photography, copyright and open access, writing, editing, proofreading, and providing high-quality error-free materials
Experience in Google Analytics, Excel, and Salesforce Use in Tracking and Reporting on Campaign Metrics

Knowledge, Skills, & Abilities

ABILITIES
Able to successfully lead meetings and coach, counsel, persuade, negotiate and facilitate project management with college level stakeholders
Able to provide marketing support using multiple tactics, including but not limited to, social media, digital ads, email, events, print, video, newspaper, radio, TV, web content, and direct mail
Able to select appropriate marketing tactics to address specific goals
Able to participate in local, and regional discussions and initiatives regarding standards, best practices, and new concepts related to recruitment and retention
Able to track, analyze, and report on college, department, program and project analytics
Able to research, write and edit original content for print, online, social media and video/radio
Able to plan strategically in regard to segmentation and targeted marketing
Able to be flexible and adaptable within a fast-paced environment with changing priorities and multiple layers of input and approval
Able to handle multiple tasks or projects while consistently meeting assigned deadlines
Able to work independently while keeping involved parties informed of progress and challenges

KNOWLEDGE
Highly skilled in research, digital (web) advertising, social media advertising, traditional advertising, web content creation, SEO and data tracking and analysis

SKILLS
Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills
Excellent problem solving, organization, and time management
Proficient with computer applications and programs associated with the position (Microsoft Office suite, Google Analytics, Adobe Creative Suite)
Strong attention to detail and follow up skills
Strong written, verbal and nonverbal communication and customer service skills and phone and e-mail etiquette
Active reader of industry communications (blogs, emails, etc.) and/or participate in webinars or other professional development activities to stay current with new marketing tactics and trends and higher education issues and needs

Equal Employment Opportunity

Kennesaw State University is an Equal Employment Opportunity/Affirmative Action Employer. It is the policy of Kennesaw State University to recruit, hire, train, promote and educate persons without regard to age, color, disability, ethnicity, gender, national origin race religion, sexual orientation, or status as a protected Veteran. Kennesaw State University is a participant in the Employment Eligibility Verification Program (E-Verify) effective October 15, 2007. Participant ID: 61415

Other Information

This is not a supervisory position.
This position does not have any financial responsibilities.
This position will not be required to drive.
This role is not considered a position of trust.
This position does not require a purchasing card (P-Card).
This position may travel 1% - 24% of the time
This position does not require security clearance.

Background Check

• Standard Enhanced

Per the University System of Georgia background check policy, all final candidates will be required to consent to a criminal background investigation. Final candidates may be asked to disclose criminal record history during the initial screening process and prior to a conditional offer of employment. Applicants for positions of trust with screening results which confirm a disqualifying criminal history will be immediately disqualified from employment eligibility.
All applicants are required to include professional references as part of their application process. Some positions may require additional job-based screenings such as motor vehicle report, credit check, pre-employment drug screening and/or verification of academic credentials.
https://www.usg.edu/hr/assets/hr/hrap_manual/HRAP_Background_Investigation_Employment.pdf



To apply, visit https://careers.hprod.onehcm.usg.edu/psp/careers/CAREERS/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=43000&JobOpeningId=256193&PostingSeq=1








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