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Chief Creative Officer, SP2
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Position Number: 5202603
Location: Philadelphia, PA
Position Type: Communications - Public Relations and Advertising

Chief Creative Officer, SP2

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America's Best Large Employers in 2023.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Posted Job Title
Chief Creative Officer, SP2

Job Profile Title
Director C, Arts and Media, Communications and Marketing

Job Description Summary
The School of Social Policy & Practice (SP2) at the University of Pennsylvania is seeking a visionary to serve as its inaugural Chief Creative Officer. The Chief Creative Officer is responsible for developing and implementing a creative, holistic school wide strategy that elevates the school's brand, invigorates the school's unique identity, and promotes its mission to advance social impact, innovation, and justice. The Chief Creative Officer will drive the creative pulse of the school and increase the impact of its work at the School, the University, the City of Philadelphia and beyond. The Chief Creative Officer collaborates with multiple teams across the School, the University and in the community including, but not limited to the following groups: strategy, institutional advancement, communications, admissions, other schools and departments and community partners. The Chief Creative Officer is responsible for leading the school in branding, marketing, design, media outreach, and message development. The Chief Creative Officer reports to the school's Chief Strategy Officer and supervises a team of two individuals.

The Chief Creative Officer will:

Develop, refine and implement a comprehensive school-wide strategic vision, branding and marketing plan

Identify, develop and negotiate partnerships, including formal agreements as necessary, that advance SP2's brand and mission

Create new marketing and program strategies that lead to new revenue streams

Oversee/directly manage multiple projects, adjust priorities as needed and steward partner relationships. Work collaboratively with partners to create branded assets that achieve SP2's goals, mission, and vision. Develop and maintain strong partner and team relationships.

Work across many projects/initiatives, managing details throughout project lifecycles, ensuring that deliverables are executed in a timely manner

Set vision during team meetings/ for each project and ensure regular briefings/ updates to key partners. Ensure efficiency through the use of key technology, including customer relationship management systems and other tools e.g., to automate marketing campaigns

Ensure compliance with Penn's brand standards and integration of messaging across all channels.

Participate in various departmental and school wide meetings. Support related student/ alumni/ partner efforts.

Manage oversight of operations, budget, staff, and all events/ initiatives within the assigned area. Ensure coordination of all activities across relevant staff groups e.g., content specialists, marketing coordinators and student service teams

* All SP2 staff are required to participate in convocation and graduation ceremonies as needed.

Job Description

Job Responsibilities

Working with the Chief Strategy Officer, develop a school-wide strategic branding and marketing plan. Drawing on research and insight to anticipate future trends, guide the school's creative messaging. Leverage cutting edge media, art and design strategies to accomplish the branding strategy Evaluate the current status of peer school landscapes and markets to inform new, relevant and useful messages and branding for SP2.

Promote cross school collaboration throughout the university to promote shared excitement for creative concepts through brainstorming sessions, team meetings, and other strategic tools. identifying and developing partnerships that further the work of the Community and negotiate any necessary agreements.

Working with the Chief Strategy officer, and within 6 months of hiring, formulate short- and long-term creative goals and strategies for communicating, implementing, and achieving successful rollout of SP2 rebranding. Renew goals and strategies on an annual basis.

Works collaboratively in a team environment, with both internal and external partners. Develop and maintain strong client and team relationships. Ensures compliance with Penn's brand standards and integration of messaging across all channels. Participates in various departmental and school wide meetings. Supports student/ alumni/ partner related events. Sets vision during team meetings/ for each project and ensures regular briefings/ updates to key partners. Ensures use of key technology, including customer relationship management systems and other tools such as monthly digital content, automated communication programs, etc

Management oversight of operations, budget, staff and all event/ initiative within the assigned area/ across Penn. Ensure coordination of all activities across various staff groups e.g., content specialists, marketing coordinators and student service teams

Supervise SP2's Senior Associate Director of Strategic Marketing and Communications and have a dotted line of supervision to the Marketing & Communications Writer.

Perform additional duties as assigned, including participation in convocation and graduation ceremonies as needed.

Qualifications

Degree in Fine Arts, graphic design, marketing, communications, visual design, media, technology or journalism, and a minimum of five years' experience in a related field, preferably in a leadership or management role; equivalent combination of education and experience is required. This position requires a deep-seated understanding of project management, design and brand development, marketing, as well as a broad exposure to a variety of branding and marketing strategies. The ideal candidate will have the ability to nurture and adapt an existing brand to suit changing circumstances within the relevant higher education environment and a demonstrated track record of developing and implementing impactful, creative approaches. They will also possess exceptional communication skills and ability to collaborate across the various schools within the University, while translating ideas into actionable projects.

Job Location - City, State
Philadelphia, Pennsylvania

Department / School
School of Social Policy and Practice

Pay Range
$74,476.00 - $110,000.00 Annual Rate
Salary offers are made based on the candidate's qualifications, experience, skills, and education as they directly relate to the requirements of the position, as well as internal and market factors and grade profile.

Affirmative Action Statement
Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements
Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

University Benefits

Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family's health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
Retirement: Penn offers generous retirement plans to help you save for your future. Penn's Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family-whatever your personal needs may be.
Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you're newly hired, you won't have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That's why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University's libraries and athletic facilities, or visit our arboretum and art galleries. There's always something going on at Penn, whether it's a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you're right in the middle of the excitement-and you and your family can enjoy many of these activities for free.
Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.
Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.
Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.

To learn more, please visit: https://www.hr.upenn.edu/PennHR/benefits-pay

To apply, visit https://wd1.myworkdaysite.com/en-US/recruiting/upenn/careers-at-penn/job/Sch-PubPol-Caster-Building/Chief-Creative-Officer--SP2_JR00084566