Job Details

MarCom Director - Performance Marketing

Position Number: 7252282
Location: Orem, UT
Position Type: Public Relations, Marketing and Communications

MarCom Director - Performance Marketing

Salary: $76,617.00 - $91,940.00 Annually
Job Type: FT Exempt Salaried Staff
Job Number: FY2606089
Closing: 6/28/2026 11:59 PM Mountain
Location: Main Campus - Orem
Division: VP Communications/Chief of Staff

Position Announcement

Join Utah Valley University in a strategic marketing leadership role where your vision and insight will directly shape how the institution engages and grows its audiences. In this position, you'll guide the direction of paid media and content strategy, ensuring that storytelling, brand messaging, and performance are seamlessly aligned to deliver measurable impact. By focusing on the full audience journey-from awareness through engagement-you'll help elevate UVU's brand presence and drive meaningful connections through data-informed decisions and high-impact video-led campaigns.

This role offers the opportunity to collaborate with senior marketing leaders and cross-functional teams across the university, influencing how content and media investments support institutional priorities. You'll lead strategy discussions, mentor team members, and translate campaign insights into smarter, more effective future initiatives. Ideal for a strategic thinker who thrives on connecting creativity with performance, this position allows you to make a lasting impact in a dynamic, mission-driven higher education environment while staying at the forefront of evolving media and marketing trends.

Summary of Responsibilities

Performance Marketing & Brand Strategy: Leads full-funnel performance marketing strategy with a primary emphasis on top-of-funnel brand storytelling and awareness. Sets strategic direction for paid campaigns that elevate the institutional narrative, differentiate the institution, and expand reach. Ensures paid media supports core brand moments, priorities, and seasonal storytelling efforts across platforms. Provides strategic guidance on media mix, audience targeting, testing approaches, and platform optimization strategies that strengthen brand impact. Oversees performance across platforms, including YouTube, Meta, LinkedIn, Google, and programmatic channels, with a strong emphasis on video delivery. Approves strategic changes related to targeting, bidding, and creative rotation based on performance insights. Leads planning and evaluation of traditional media within integrated brand campaigns. Ensures consistent storytelling and measurement frameworks across digital and traditional efforts. Reviews post-buy insights and contributes strategic recommendations.
Content Strategy, Storytelling & Paid Media Integration: Leads weekly content strategy meetings, aligning paid media insights with Studios, Editorial, and brand teams to inform upcoming storytelling priorities. Serves as the strategic owner of how video and content are deployed within paid media, with a focus on brand reach, engagement, and quality. Partners with the Studios team to shape video content strategy, including narrative approach, audience alignment, distribution intent, and performance criteria. Collaborates with Editorial leadership to align feature content and storytelling themes with paid amplification strategies. Translates performance insights into clear guidance for future content planning. Ensures consistency and alignment between organic storytelling efforts and paid amplification tactics. Acts as the connective tissue between content creation teams and performance marketing objectives, without owning execution. Influences what content is created and how it is strategically distributed, without directly producing creative assets or editorial content.
Performance Analytics & Strategic Insights: Leads high-level analysis of campaign and content performance, with an emphasis on impressions, reach, watch time, engagement signals, and creative quality metrics. Partners with the Performance Marketing Manager to develop dashboards, campaign recaps, and executive-ready insights. Evaluates ad quality, platform signals, and storytelling effectiveness rather than only conversion metrics. Elevates performance conversations from reporting to strategic insight and optimization recommendations.
Cross-Functional Collaboration & Strategic Alignment: Maintains strong partnership with Enrollment Management while balancing enrollment impact with longer-term brand objectives. Collaborates with creative, brand, analytics, Studios, and Editorial teams to ensure alignment between storytelling and paid media strategy. Facilitates alignment between University Marketing leadership, academic stakeholders, and content teams on campaign goals and priorities. Serves as a strategic advisor on how content decisions impact paid performance and vice versa.
Team Leadership, Vendor Management & Operational Support: Directly manages and mentors the Performance Marketing Manager. Collaborates with external agencies and vendors as needed. Ensures effective use of analytics, ad platforms, and reporting tools to support strategic decision-making.
Performs other job-related duties, as assigned.

Qualifications / Licenses / Certifications

Bachelor's degree from an accredited institution in a related field and three years of professional-level experience, or an equivalent combination of education and experience totaling at least seven years related to the duties of the position.
Preferred Qualifications:

Bachelor's degree from an accredited institution in a related field and five years of professional-level experience, or an equivalent combination of education and experience totaling at least nine years related to the duties of the position.
Experience in higher education is preferred.
Experience in an advertising agency or in-house marketing environment is a plus.

Knowledge / Skills / Abilities

Knowledge

Knowledge of full-funnel performance marketing strategies, including brand awareness, audience engagement, and paid media campaign planning across digital and traditional channels.
Knowledge of brand strategy, storytelling frameworks, and integrated marketing communications principles.
Knowledge of paid media platforms and advertising ecosystems, including YouTube, Meta, LinkedIn, Google Ads, and programmatic advertising channels.
Knowledge of media planning concepts such as audience segmentation, targeting strategies, bidding approaches, creative rotation, and platform optimization techniques.
Knowledge of video marketing strategy, digital content distribution, and audience engagement metrics related to storytelling performance.
Knowledge of marketing analytics, campaign measurement, dashboard reporting, and interpretation of engagement and performance data.
Knowledge of content strategy development and alignment between organic and paid media efforts.
Knowledge of integrated campaign planning and coordination across creative, editorial, analytics, and marketing teams.

Skills

Skill in developing and leading strategic paid media and brand awareness campaigns that align with institutional priorities and storytelling objectives.
Skill in analyzing campaign performance data and translating insights into strategic recommendations and optimization opportunities.
Skill in evaluating content effectiveness using metrics such as impressions, reach, watch time, engagement, and ad quality indicators.
Skill in facilitating cross-functional collaboration among marketing, creative, editorial, analytics, and institutional stakeholders.
Skill in communicating complex marketing insights and strategic recommendations to leadership and non-technical audiences.
Skill in guiding content strategy discussions and aligning storytelling priorities with paid media objectives.
Skill in managing vendor and agency relationships and coordinating external marketing support services.
Skill in mentoring, coaching, and supporting professional staff in performance marketing functions.

Abilities

Ability to balance short-term campaign performance goals with long-term institutional brand positioning and reputation objectives.
Ability to identify trends, audience behaviors, and platform opportunities to strengthen campaign reach and engagement.
Ability to provide strategic direction while collaborating effectively with teams responsible for creative production and editorial development.
Ability to manage multiple campaigns, priorities, stakeholders, and deadlines in a fast-paced marketing environment.
Ability to exercise sound judgment and make data-informed decisions regarding campaign strategy, content amplification, and media investment.

EEO Statement:

UVU employment decisions are made on the basis of an applicant's qualifications and ability to perform the job without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age (40 and over), disability, veteran status, pregnancy, childbirth, or pregnancy-related conditions, genetic information, or other bases protected by applicable federal, state, or local law.

To apply, please visit https://www.schooljobs.com/careers/uvu/jobs/5381822/marcom-director-performance-marketing

jeid-afa4c9f9d0af6a4583685579e06a7d69