Job Details

Director of Marketing

Position Number: 6506854
Location: Pomona, CA
Position Type: Public Relations, Marketing and Communications

Director of Marketing

Posting Number: A00874
Campus:
Department: 5521-Web and Branding

Classification Pay Scale
In compliance with SB 1162, Western University of Health Sciences is providing a pay scale for this position. The pay scale reflects the minimum and maximum target for new hire salaries for this position. Within this range, the individual pay is determined by a variety of factors, including but not limited to job-related skills, experience, relevant education or training, and work location. Please note that the compensation details listed reflects the base salary only.

Expected Pay Scale
Minimum: $110,000.00 Annually
Maximum $115,000.00 Annually

Job Summary

The Director of Marketing is responsible for implementing and overseeing the execution of strategic marketing initiatives developed under the leadership of the AVP of Public Affairs & Marketing. This role ensures the successful delivery of integrated campaigns-with a focus on enrollment marketing-that align with institutional priorities and drive measurable outcomes. The Director of Marketing leads campaign execution, monitors performance, and collaborates closely with internal stakeholders, including Admissions and academic leadership, to ensure marketing efforts are efficient, data-driven, and impactful.

This position provides operational leadership for the campaign marketing team and its campaign asset requirements, oversees workflows, and optimizes processes to support the AVP in achieving the universitys branding, recruitment, and engagement goals.

Knowledge, Skills and Abilities

Individuals must possess the knowledge, skills, and abilities-or be able to explain and demonstrate that they can perform the essential functions of the job, with or without reasonable accommodation-using some other combination of skills and abilities.

Strong knowledge of enrollment marketing strategies, including lead generation, funnel management, and digital campaign optimization.
Proven ability to lead marketing strategy and conceptual creative work.
Passion and interest in leading innovative marketing campaigns.
Eye for effective copywriting and visual communication.
Advertising buying, design, and placement.
Must possess a strong working knowledge of project management, design and brand development, and marketing.
Must be familiar with a variety of branding and digital marketing strategies, tools, and technologies.
Must know how to nurture and adopt an existing brand to suit changing circumstances within the University and the industry.
Must be incredibly self-motivated and innovative.
Must be creative with a unique approach to persistent problems.
Must be able to take charge of any situation, exerting a dominant vision and encourage others to support that creative vision.
Must have exceptional communication skills and be able to bridge the gap between the academic and creative sides of the University.
Must be able to multitask and manage several different projects at once.

Required Qualifications

Education:
- Bachelors degree from an accredited institution of higher education in related field.
Experience:
- Minimum of 7-10 years of progressive experience in marketing, with at least 3-5 years of experience leading enrollment marketing campaigns in higher education.
- Demonstrated success in managing integrated marketing campaigns across digital, print, and multimedia platforms.

Preferred Qualifications

Education: Masters Degree preferred. Agency client services experience preferred.

Posting Date: 08/22/2025
Closing Date:

Essential Job Duties

To apply, visit https://jobs.westernu.edu/postings/34027