Job Details

Assistant Director for Online Communications and Content Strategy

Position Number: 6373686
Location: Elon, NC
Position Type: Public Relations, Marketing and Communications

Assistant Director for Online Communications and Content Strategy

Location: Elon University Campus

Title: Assistant Director for Online Communications and Content Strategy

Position Type: Staff Full-Time

Days Per Week: Monday - Friday

Hours Per Week: 40

VP Area: University Communications

Department: Online Communications

Position Summary

The Assistant Director for Online Communications and Digital Content Strategy is a member of the Office of University Communications responsible for improving the quality, accessibility, and effectiveness of Elon University's public-facing websites. In collaboration with Online Communications staff and campus partners, this role helps plan and create new department and program websites by shaping content strategy and utilizing the CMS, templates, and design elements to build engaging, brand-aligned pages. The position also supports ongoing content reviews, SEO enhancements, and ADA compliance efforts, and provides training and support for CMS users across campus. Strong coordination with web design, development, and communications colleagues ensures a consistent, user-centered digital experience. (Please note, this is not a full-time remote position.)

Benefits of Working at Elon

As an Elon University employee, you'll join an internationally acclaimed university with a commitment to fostering a thriving community. Ranked among the most innovative, creative and best-run universities in the nation, Elon's personal approach to education extends to employees, whose growth, professional development and success is a hallmark of our training and advancement opportunities.

Elon University's home is the charming town of Elon, North Carolina, a small, friendly community located a short distance from the beach and the mountains, and among the vibrant cities of Greensboro, Raleigh and Durham. In addition to the beautiful canopy of historic oak trees iconic to our campus, you'll find boundless opportunities for family-friendly recreation, cultural events and outdoor activities. Hiking, water sports, fine dining and entertainment are just a few of the many happenings in the Elon area, making the region one of the nation's premier travel destinations.

Employees at Elon enjoy a generous and comprehensive benefits package that includes:

28 annual days off, including holidays and vacation.

Immediate tuition remission for undergraduate courses

Tuition remission for approved graduate-level courses after 12 months of employment.

Retirement plan with an 8 percent contribution from the university.

Immediate eligibility for health, dental and vision insurance, along with free acute care and lab services at our onsite Health & Wellness Clinic.

Free use of campus fitness facilities.

Free admission to musical and theater performances, guest speakers, religious and ethnic observances, recitals, art exhibitions, entertainment and our Division I Phoenix athletics.

Eligibility for tuition remission at Elon for spouses, qualifying domestic partners and dependents begins at two years of service. After two years of employment, eligibility begins for participation in the Tuition Exchange, a national scholarship exchange program that enables dependents to enroll in nationally recognized partner colleges and universities.

Elon values and celebrates the diverse backgrounds, cultures, experiences and perspectives of our community members. As an equal opportunity employer, Elon's principles of diversity extend to race and gender identity, age, disability status, veteran status, sexual orientation, religion, and other aspects of one's identity. At Elon, our employees respect human differences, passion for lifelong learning, emphasis on personal integrity and an ethic of service.

Minimum Required Education and Experience

Bachelor's degree in Communications, Digital Media, Web Design, Information Science, or a closely related field. A minimum of one (1) year of professional experience in web content strategy, digital communications, or a related field is required.

The ideal candidate will have experience managing content within a content management system (preferably WordPress), developing and structuring website content for non-technical audiences, and ensuring compliance with web accessibility (ADA) and SEO best practices. Experience conducting content audits, collaborating with stakeholders to plan or restructure web pages, and using web quality assurance and accessibility tools (such as Siteimprove or Dubbot) is strongly desired. Candidates should also demonstrate a strong visual sensibility and the ability to design clean, user-friendly page layouts using available templates and design elements.

Experience using email marketing platforms such as MailChimp or Constant Contact to create visually compelling messages from provided content is also preferred.

An equivalent combination of education and directly relevant professional experience will be considered.

Job Duties

Lead content development and layout planning for new university websites and emails
- Collaborate with University Communications staff and campus stakeholders to plan, structure, and build new department and program websites using the university's CMS, templates, and approved design elements.
- Assist in creating visually engaging HTML emails using platforms such as MailChimp by applying existing templates and layouts to provided content. Provide guidance on content hierarchy, messaging, and brand consistency across both web and email channels.

Audit and improve existing web content across university websites
- Proactively review and assess content on existing websites in collaboration with departments to ensure accuracy, usability, and alignment with institutional goals.
- Recommend and execute improvements to content organization, clarity, and page structure using CMS tools and best practices.

Ensure web content is optimized for search engine visibility
- Use SEO tools to evaluate and enhance on-page content, including keyword usage, meta tags, headings, image alt text, and internal linking.
- Partner with content owners to implement updates and education users on SEO best practices.

Support digital accessibility compliance and remediation
- Conduct manual and automated audits and access content against WCAG and ADA guidelines.
- Remediate issues related to headings, links, images, and PDFs, and collaborate with departments to promote ongoing accessible content creation.

Provide content-focused CMS training and front-line web support
- Serve as the first point of contact for CMS users seeking assistance with content updates, training, and troubleshooting.
- Escalate technical issues to developers or designers as needed while maintaining a helpful and solutions-oriented approach.

Assist in the governance of digital content standards and tools
- Contribute to the ongoing use and refinement of tools that support web quality assurance, SEO, and accessibility compliance.
- Help enforce university web guidelines and participate in the development of training materials and documentation.

Special Instructions to Applicants: Applicants are strongly encouraged to submit examples of their work to support their application. This may include links to websites, web pages, or digital projects that demonstrate your ability to organize, structure, and present content effectively for non-technical audiences. Writing samples, examples of content layout using templates or page-building tools, or samples of digital communications such as email newsletters are also welcome.

Please include a link to your portfolio or relevant examples in your resume or cover letter. If your work is best shared as a PDF or document, you may attach those materials to your resume as a single combined file.

While not strictly required, providing examples of your work will greatly assist the search committee in evaluating your experience with content strategy, writing, layout, and digital communications. Priority will be given to candidates who include relevant samples with their application.

To Apply: To apply, visit: https://jobs.elon.edu/jobs/512058eb-3455-478e-bd45-02d09d60b13d.