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Fordham University
  • Position Number: 4851999
  • Location: New York, NY
  • Position Type: Public Relations, Marketing and Communications
Assistant Director of Marketing and Communications

Graduate School Of Education, Lincoln Center

Fordham University

Fordham University has an excellent reputation as a dynamic institution located in New York City. Founded in 1841, Fordham enrolls more than 16,000 undergraduate and graduate students in its 9 Colleges and Schools.

  • Fordham University offers acomprehensive and competitive benefits packageto its employees, which includesmedical, dental, vision, life, and disability insurance.

  • We offertuition remissionfor employees and their dependents

  • A generous employer match towards a 403(b)retirement plan.

  • As a tax-exempt organization under section 501(c)(3) of the Internal Revenue Code (IRC),Fordham is considered a qualifying employer for the Public Service Loan Forgiveness(PSLF) program, a federal program designed to forgive student loan debt for employees of certain public and certain nonprofit employers.

  • As part of itswork-life balanceprogram, the University providesgenerous PTOincluding 15 vacation days, 12 sick days, 2 personal days, 6 summer Fridays, andholidaysthat include paid time off between Christmas and New year.

  • University employees have access to theEmployee Assistance Program(EAP). EAP provides no-cost, professional, and confidential services, to help employees and family members address a variety of personal, family, life, and work-related issues.

Position Summary

The Assistant Director of Marketing and Communications is responsible for marketing the Graduate School of Education (GSE), through a variety of means, including the website, print materials, email and social media marketing, video, and media placements.

The Director of Marketing is the primary content manager for the GSE-owned digital properties (e.g., website, blog, social media presence, online school bulletin, school and division newsletters) as well as those materials needed to support the marketing and communication functions and activities of the school (e.g., viewbook, special event announcements, events, programs, newsletters, school-labeled products and relationship with media).

Reporting directly to the Director of Admissions and Enrollment Services, the Assistant Director of Marketing and Communications collaborates closely with GSE Dean's Office, faculty, and with the other administrators of the school, the Assistant Director of Marketing and Communications carries the voice and point of view of the Fordham GSE.

The Assistant Director recommends brand-enhancing content strategies that speak to our diverse audiences. The Assistant Director is expected to plan, write, edit and manage content that reflects the GSE's strategic positioning while supporting overarching enrollment, reputation and engagement goals. Further, the Assistant Director coordinates with University-wide marketing committees and collaborates with the other graduate and professional schools to further brand the GSE in the context of Fordham University overall.

Essential Functions

  • Develops an annual marketing plan and manages the marketing budget to ensure completion of the plan.

  • Develops a strategic editorial calendar.

  • Manages and evaluates Graduate Assistants assigned to assist in the area of marketing and communications.

  • Works with GSE Marketing Vendors and Fordham Enrollment Support to enhance and optimize lead generation forms to increase enrollment.

  • Manages day-to-day content generation and maintenance for current and future web properties on Fordham. edu/GSE site, assuring proper content, organization, readability, style, and form.

  • Writes, edits, and curates content for the GSE Newsletter, social media sites, and press releases. Deliverables include news writing, student and faculty profiles, feature stories, press releases, events, technology/research stories, campus life features, etc.

  • Manages day-to-day content management of GSE social network channels, with responsibility for growing engagement and audience.

  • Attends GSE-sponsored events (e.g., Commencement, award events, doctoral student celebration, speaker-series events, etc.) to capture images and conduct interviews that will be used to write stories to be shared in the GSE and division newsletters, social media, and the general press.

  • Manages special projects related to the GSE website as they arise.

  • Monitors site analytics to determine success of annual plans, which content is receiving attention and assess traffic patterns from content pages. Continually refines new content to improve the relevancy and engagement.

  • Works with the admissions office on marketing and communications campaigns: designs Slate e-mail templates, writes and edits copy, and utilizes split testing to maximize effectiveness.

  • Trains and advises faculty, administrators, and staff on website best practices and helps to troubleshoot website issues.

  • Thinks strategically to incorporate social and organic content, events, SEO, and leads nurturing into marketing plans.

  • Performs quality assurance that all web properties run correctly, including links, URLs ad landing pages on a regular basis

  • Creates and maintains a marketing project log to be shared with all stakeholders.

  • Creates "campaign landing" pages for various GSE initiatives to measure the effectiveness of various digital marketing campaigns.

  • Plans and creates effective communication programs across various internal and external media channels.

  • Researches to gather, assess, and incorporate enrollment trends, student and prospective student insights, program and market landscape, and outcomes into strategic communication plans

  • Acts as an internal media relations consultant for the Graduate School of Education and all entities within the school.

  • Performs other duties as assigned.

Essential Functions Note

This list is not intended to be an exhaustive list.

The University may assign additional related duties as necessary.

Management Responsibilities

Guides work of other employees who perform essentially the same work and/or student workers. Organizes, sets priorities, schedules and reviews work, but is generally not responsible for final decisions in hiring, performance management or compensation.

Required Qualifications: Education and Experience

  • Bachelor's degree in Marketing, Communications or related field.

  • Minimum 3 years of experience in marketing and/or communications, preferably in a higher education setting

  • Minimum 3 years of administrative experience, including personnel management and budgeting

Required Qualifications: Knowledge and Skills

  • Advanced knowledge of current digital marketing technologies, such as keyword search, re-targeting, behavioral targeting, IP targeting and look alike modeling

  • Experience optimizing content for advertisements, websites, and landing pages.

  • Experience with social media platforms and social media marketing.

  • Excellent communication skills

  • Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.

Preferred Qualifications

  • Master's degree in Marketing, Communications or related field

Minimum Starting Salary: $80,000

Maximum Starting Salary: $90,000

Note: Salary is commensurate with qualifications, experience, and skills.





Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its 9 colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.

Fordham University is committed to excellence through diversity and welcomes candidates of all backgrounds.

Fordham is an Equal Opportunity Employer – Veterans/Disabled and other protected categories

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