Job Details

Recruitment and Communications Manager - Online Programs

Position Number: 6554409
Location: Boulder, CO
Position Type: Admissions/Enrollment

Recruitment and Communications Manager - Online Programs

Requisition Number: 67229
Location: Boulder Colorado
Employment Type: University Staff
Schedule: Full Time
Posting Close Date: 17-Sep-2025
Date Posted:

Job Summary

The Division of Continuing Education (CE) at the University of Colorado Boulder is accepting applications for a Recruitment and Communications Manager for Online Programs! This role supports online professional graduate programs, with a particular emphasis on the Outdoor Recreation Economy (ORE) and Teacher Leadership (TL) programs. They are responsible for developing, implementing, and scaling a comprehensive recruiting strategy for these new and growing programs. Ideal candidates will need to be creative and innovative self-starters able to establish a recruiting pipeline and grow enrollment. We seek a multifaceted individual with the drive and analytical skills to create thoughtful, strategic recruitment campaigns, project management skills to originate and lead complex initiatives, and emotional intelligence and interpersonal skills to build collaborative relationships and provide prospective online students with excellent enrollment support.

The recruitment approach for CU Boulder Online relies on high-touch engagement with, and nurturing of, prospective students. Candidates should be familiar with online learning, nontraditional students, recruitment and admission procedures, advising practices, and financial aid. An interest in the outdoor industry is also very useful.
CU is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity, and we encourage individuals from all backgrounds to apply, including protected veterans and individuals with disabilities.

Who We Are

Wherever you are in your degree, career, or life, our flexible programs give you the tools to reach your goals. Whether you're looking to find balance, get ahead, make a career pivot, or simply expand your experiences and abilities, we're here for you.

With courses offered both online and in person, Continuing Education is both a gateway and a bridge-connecting you to the next phase of your journey.

What Your Key Responsibilities Will Be

Recruitment Strategy and Operations

Develop and implement the strategy for online student recruitment and admissions to continue growing online programs.
Provide a high touch approach to prospective student engagement by applying known practices in recruitment and admissions support, in a timely and consistent manner.
Identify new opportunities to create a replenishable and diverse applicant pool and scale enrollment in ORE/MATL and other online programs.
Provide proactive and personalized engagement with prospective and newly admitted students, including nurturing leads, responding to inquiries, providing program information, assisting with the application and enrollment processes, connecting to academic and student support services, facilitating timely and effective interventions to resolve concerns or barriers, and assisting with successful matriculation to University's online programs.
Conduct one-on-one meetings with prospective students to provide a high-level of personalized service.
Manage both the ORE and TL email inboxes by providing timely and customized responses to prospective student questions and inquiries.
Plan and manage recruitment and networking events (virtual and in-person), including open houses, webinars, information sessions, participation in trade shows and conferences, etc.
Plan and manage the application process for ORE, MATL and other online programs.
Identify and manage relationships with external entities for recruitment purposes, including other universities and private, public, and non-profit sector organizations.
Manage online student recruitment efforts to help create a program and culture that appeals to a diverse pool of applicants.
Track key performance metrics and evaluate success of recruitment and admissions efforts over time, taking into consideration the modernization and flexible nature of online programs.

Engagement and Communications

Liaise with ORE staff and CE Marketing to collaborate on the development of and implementation of comprehensive communication strategy for prospective online students.
In collaboration with the ORE Program Manager, guide and mentor Graduate Student Assistants on special projects, as needed.
Deploy and manage prospective student communications, including email nurturing campaigns.
In collaboration with CE Marketing and other CE and University, implement highly effective external communication campaigns for online student audiences.
Assist with the development of press kit materials for media outlets, including press releases, images, pitch letters, case studies, feature articles, and trend stories.
Maintains Outdoor Recreation industry partnerships to benefit prospective students.
Manage ORE social media channels in collaboration with Graduate Student Assistants.
Liaise with CE Marketing to develop and track print and electronic marketing materials - including those for the ORE website, social media and digital campaigns, etc.
Lead engagement with other CU units, including International Admissions, Veteran and Military Affairs, the Center for Inclusion and Social Change, Athletics, etc.
Assist with the identification of potential industry, community, and non-profit organization partners to contribute to the creation of scholarships, experiential learning opportunities, career mentorship, and a replenishable and diverse talent pipeline for the Outdoor Recreation industry.

Internal Administration and Other Responsibilities

Identify challenges, weaknesses, and trouble spots make recommendations for program growth and improvement, including new policies, resolutions, strategizing, and other innovations with a specific commitment to growing enrollment and increasing diversity within the program.
Manage and track recruitment budget for ORE, MATL, and other online programs.
Represent CE, ORE, and MATL at meetings, serve on CE or University committees, assist with special events and projects, etc.
Perform other job-related duties as assigned.
Participate in staff development activities, including appropriate University workshops conferences and programs, and state and national professional organizations.

What You Should Know

This is a full-time position working Monday-Friday, 8:00am-5:00pm.
This is a hybrid position, with the expectation of 2-3 days in office each week.

What We Can Offer

The starting annual salary range for this position is $61,200 - $68,850.
This position may qualify for onboarding assistance in accordance with Continuing Education policy.

Benefits

The University of Colorado offers excellent benefits, including medical, dental, retirement, paid time off, tuition benefit and ECO Pass. The University of Colorado Boulder is one of the largest employers in Boulder County and offers an inspiring higher education environment. Learn more about the University of Colorado Boulder.

Be Statements

Be effective. Be supportive. Be Boulder.

What We Require

Bachelor's Degree from an accredited college or university, and 3 years of professional experience (an equivalent combination of education and experience may substitute).

What You Will Need

Demonstrated ability to work as a team member and within a collaborative work environment.
Experience working with online students and programs.
Knowledge of the inquiry, decision-making, and commitment cycle of nontraditional students.
Excellent interpersonal and relationship building skills, with the ability to communicate effectively at all levels of the organization.
Excellent public speaking and presentation skills, including mastery of online presentation skills.
Exceptional organizational, planning, analytical, and technical skills with keen attention to detail.
Ability to build and foster relationships with prospective students or clients, and the administrative staff who support them.
Sensitivity to and appreciation of cultural, political, and geographical differences with ability to work well with faculty, staff and students from a diverse set of backgrounds.

Special Instructions

To apply, please submit the following materials:

A current resume.
A cover letter that briefly describes how your background and experience align with this position.

We may ask for references at a later time. Please apply by September 17, 2025 for consideration. Note: Application materials will not be accepted via email. For consideration, applications must be submitted through CU Boulder Jobs.
In compliance with the Colorado Job Application Fairness Act, in any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

To apply, visit https://jobs.colorado.edu/jobs/JobDetail/Recruitment-and-Communications-Manager-Online-Programs/67229