Job Details
Digital and Social Media Director
Digital and Social Media Director
University Corporation at Monterey Bay
Salary: $100,000.00 - $110,000.00 Annually
Job Number: 2025-00029
Location: CSUMB Main Campus- Seaside, CA
Department: KAZU
Description
Digital and Social Media DirectorKAZU - Public Radio
Priority Screening Deadline: Monday, August 25, 2025, all positions are open until filled
The University Corporation at Monterey Bay ("Corporation"): The Corporation is constantly looking for motivated employees with great organization and teamwork skills to join our team. The Corporation is a non-profit institution that is related and affiliated with the California State University, Monterey Bay. The University Corporation at Monterey Bay is a nonprofit 501(c)(3) public benefits corporation that is a recognized auxiliary organization of California State University and was established in July 1994. The University Corporation's mission is to further the educational purposes of the University.
The University: California State University, Monterey Bay is a mid-sized university in California's Central Coast that grants undergraduate and graduate degrees. Powered by an inspiring Founding Vision Statement, CSUMB is part of the nation's largest four-year public university system, California State University, which educates nearly 460,000 students every year. With a vibrant, diverse student body of over 7,000 students, CSU Monterey Bay is both a Minority Serving Institution and a Hispanic Serving Institution. Our staff and faculty transform students' lives with a focus on student success and engagement through experiential learning, service learning, and a strong emphasis on multicultural and global perspectives. CSUMB's sustainability goal is to be carbon neutral by 2030.
The Community: Monterey, with its moderate Mediterranean climate, is a diverse community on the picturesque central coast of California and rich in agriculture. Miles of beautiful beaches, spectacular mountain ranges, groves of redwoods, low-rolling foothills, and scenic valleys are characteristics that contribute to the quality of life enjoyed by over 432,000 residents and millions of visitors. Boasting such world-renowned attractions as the spectacular Big Sur Coast, Laguna Seca Raceway, 17-Mile Drive, Monterey Bay Aquarium, Cannery Row, the Steinbeck Center, the Monterey Jazz and Blues Festivals and Pebble Beach - possibly the world's most famous golf course, it's easy to see why so many choose to live here and an estimated four million visitors a year make the County of Monterey their destination of choice.
POSITION SUMMARY
The Digital and Social Media Director serves as the strategic leader for all digital content and audience engagement efforts at KAZU. This role is responsible for developing and executing a dynamic digital strategy that supports the station's mission and enhances its reach across multiple platforms. The Director oversees the creation and distribution of digital content, manages and grows KAZU's social media presence, and ensures best practices in digital storytelling, SEO, and accessibility. In collaboration with reporters, content creators, and campus stakeholders, this position drives innovation in digital engagement and leads station-wide initiatives to increase visibility and connect with diverse and younger audiences. The role also includes supervising digital team members, analyzing performance metrics, and serving as a key liaison for digital partnerships within CSUMB and NPR Digital Services.
Examples of Duties
ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following:
Digital Strategy & Leadership
- Develop and execute a comprehensive digital content and engagement strategy aligned with KAZU's mission and goals.
- Lead and coordinate station-wide digital initiatives, collaborating with content creators, reporters, and CSUMB stakeholders.
- Monitor digital trends in public media and propose innovations that keep KAZU at the forefront of audience engagement.
- Oversee digital publishing workflows for news stories, audio content, and multimedia features.
- Write, edit, and curate content for KAZU.org, newsletters, and mobile platforms.
- Guide and enforce editorial best practices in digital storytelling, SEO, and accessibility.
- Manage and grow KAZU's social media presence (Facebook, Twitter/X, Instagram, Threads, YouTube, etc.).
- Develop platform-specific strategies to expand audience reach, especially among younger and diverse communities.
- Create compelling multimedia content to promote KAZU's journalism, events, and initiatives.
- Track, analyze, and report on digital performance metrics using tools like Google Analytics, Chartbeat, and platform insights.
- Translate insights into actionable recommendations to increase engagement and listener loyalty.
- Supervise digital team members, interns, and student assistants as needed.
- Serve as the primary liaison for digital partnerships and collaborations within CSUMB and NPR Digital Services.
- Train newsroom staff and interns on digital best practices and tools.
- Performs other duties as assigned.
PHYSICAL WORK ENVIRONMENT
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a computer keyboard; to verbally communicate to exchange information.
WORK LOCATION
- n-Site Position
- Work Location: CSUMB Main Campus; 100 Campus Center, Seaside CA and Ryan Ranch; 8 Upper Ragsdale Drive, Monterey
KNOWLEDGE, SKILLS, AND ABILITIES
Knowledge Requirements:
Digital Media Strategy: Deep understanding of digital trends, analytics, SEO, and audience development across digital platforms including web, social media, mobile, and emerging channels. Experience with platform algorithms (Meta, X, YouTube, TikTok) and how they impact public media content distribution.
Public Media Environment: Familiarity with the values, ethics, and editorial standards of NPR and public broadcasting. Understanding of non-commercial media funding structures, sponsorship guidelines, and audience expectations.
Content Production and Management: Proficiency with CMS platforms (e.g., NPR Core Publisher, WordPress, etc.) and multimedia production tools (Adobe Creative Suite, Canva, audio/video editing software). Knowledge of how to package broadcast and original content for digital consumption.
Data Analytics: Strong understanding of metrics and tools like Google Analytics, Meta Business Suite, Chartbeat, and NPR's digital reporting tools. Ability to translate insights into strategy.
Diversity, Inclusion and Community Engagement: Understanding of best practices for building inclusive and representative content that resonates with diverse communities, especially those within the Monterey Bay region and CSUMB student body.
Higher Education Culture: Awareness of the dynamics of being housed within a CSU campus, including working with faculty, students, and academic programming to amplify university-related digital initiatives.
Key Skills:
Strategic Planning: Ability to design and execute multi-platform digital campaigns that align with station goals, support fundraising, promote news and programming, and grow digital audiences.
Project Management: Strong organizational and time-management skills; able to lead cross-functional initiatives and meet deadlines in a fast-paced newsroom or content environment.
Content Writing and Storytelling: Excellent writing and editing skills tailored for web and social platforms, with a clear, engaging voice appropriate for public media.
Audience Engagement: Skilled in using digital tools and social media to build meaningful relationships with listeners, donors, and the community. Ability to respond thoughtfully to online audience feedback and inquiries.
Collaboration: Proven ability to work closely with newsroom, development, programming, and university partners. Comfortable mentoring staff, interns, and students in digital best practices.
Technical Proficiency: Working knowledge of HTML/CSS basics, graphic design, email marketing platforms (e.g., Mailchimp), podcast platforms, and social scheduling tools (e.g., Hootsuite, Buffer, Sprout Social).
Qualifications
MINIMUM QUALIFICATIONS
Education and Experience:
- Bachelor's degree in journalism, communications, marketing, or related field.
- Minimum of 3-5 years of experience in digital media, preferably in a newsroom or public media environment.
DESIRABLE QUALIFICATIONS
- Experience working with NPR Member Stations tools (e.g., Grove CMS, Core Publisher).
- Knowledge of Monterey Bay region
- Demonstrated understanding of and commitment to the CSUMB Vision Statement and the core values of mutual respect, collaboration and service orientation, multiculturalism and diversity, community service and institutional excellence.
- Experience mentoring interns or students in a university setting.
- Bilingual English/Spanish a plus
Special Conditions of Employment
SPECIAL CONDITIONS OF EMPLOYMENT
The person holding this position is considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the University Corporation. The University Corporation at Monterey Bay will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act. You do not need to disclose your criminal history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if the University Corporation at Monterey Bay is concerned about the conviction that is directly related to the job, you will be given the fair chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report. Find out more about the Fair Chance Act by visiting the Civil Rights Department Fair Chance Act webpage.
This position will have a duty to report to the Campus Title IX Officer information pertaining to victims of sex discrimination, sexual harassment, sexual misconduct, dating/domestic violence, and stalking as required by CSU Executive Order 1095.
All university programs and activities are open and available to all regardless of race, sex, color, ethnicity, or national origin. Consistent with California law and federal civil rights laws, The University Corporation at Monterey Bay provides equal opportunity in education and employment without unlawful discrimination or preferential treatment based on race, sex, color, ethnicity, or national origin.
Our commitment to equal opportunity means ensuring that every student and employee has access to the resources and support they need to thrive and succeed in a university environment and in their communities. The University Corporation at Monterey Bay complies with Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, the Americans with Disabilities Act (ADA), Section 504 of the Rehabilitation Act, the California Equity in Higher Education Act, California's Proposition 209 (Art. I, Section 31 of the California Constitution), other applicable state and federal anti-discrimination laws, and CSU's Nondiscrimination Policy.
We prohibit discriminatory preferential treatment, segregation based on race or any other protected status, and all forms of discrimination, harassment, and retaliation in all university programs, policies, and practices.
Please note: University Corporation employment is separate and distinct from CSU Monterey Bay or State of California employment. University Corporation employees are not employees of either CSUMB or of the state of California.
All employees must be eligible for employment in the U.S. The University Corporation is not a sponsoring agency for any positions.
University Corporation at Monterey Bay positions are "at-will" employment.
CSUMB is a smoke and tobacco-free campus.
The campus leadership has committed the resources needed to achieve an engaged, safe, and in-person experience. The health and safety of our community remain our highest priority, and we are confident that existing public health measures provide for a safe environment capable of delivering a complete college experience on the CSUMB campus. Being an Otter means caring for each other and doing your part to protect your community.
In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), the Cal State University, Monterey Bay Annual Security and Fire Safety Report is available at https://csumb.edu/clery.
FERPA:
- This position is required to comply with confidentiality requirements outlined in the Department of Education's Family Educational Rights and Privacy and California's Educational Code Chapter 13 regarding sensitive student issues.
- This position is designated as a Campus Security Authority (CSA). The position is required to participate in training at the direction of the Clery Director and must also promptly report allegations of reportable crimes according to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, its accompanying regulations; the California State Education Code, Chapter 15.5, of the Donahoe Higher Education Act, Section 67380; and the California State University system-wide policy, Code EO 1107. CSAs are employees whose job duties fall into one of the following categories:
- Work in a campus police or security department
- Are responsible for campus security
- Are designated as the contact for reporting criminal offenses
- Have significant responsibility for student and campus activities
- May require occasional evenings and/or weekend work.
SALARY AND BENEFITS
The University Corporation is committed to providing our employees with a comprehensive program that rewards efforts that are appreciated by your colleagues, students, and the customers we serve. Salary placement is determined by the education, experience, and qualifications the candidate brings to the position, internal equity, and the hiring department's fiscal resources. Our salary schedule is available here.
The hiring range for this position is $100K - $110K. Classification: Grade 7, Staff. This is a exempt position and as such is not eligible for the overtime provisions of the Fair Labor Standards Act. The Corporation offers a rich benefits package that constitutes a major portion of total compensation. Benefits include medical, dental, vision, and life insurance benefits, contributory retirement plan, TSA (403b), and other benefits. Please review our benefits guide (Download PDF reader) for details about sick time, vacation, and holidays.
The Corporation also offers access to CSUMB's Faculty & Staff Meal Plans, which offers convenience, value, flexibility, to our all-you-can-to-eat dining commons, showcasing eight brand new dining concepts for an affordable price.
The University Corporation at Monterey Bay also provides access to affordable campus housing: https://csumb.edu/corporation/employee-housing
Although CSUMB is located in a high-cost housing area, Schoonover Park rental homes are affordably priced. Monthly rent rates include cable television, garbage service, and sewer. Convenient floorplans, attractive interior appointments, and numerous community amenities make Schoonover Park Rental Homes an exceptional value. Schoonover Park is near the main campus, yet a tranquil world away. The community lies nestled in the secluded beauty of rolling coastal hills three miles east of campus. Living in one of the most desirable areas of California, you will enjoy the natural splendor and cultural abundance of the Monterey Peninsula. Quality of life begins with your home in Schoonover Park and extends through every aspect of your California coastal lifestyle. https://www.schoonoverparkapartments.com
How to apply:
All prospective applicants must apply online. You must complete the entire application for submission. We only accept applications for the open positions listed. Please do not fax or mail in a printed version of the electronic applications or a resume in lieu of an application. If you are having difficulty applying or need assistance, please call (831) 582-3389. All positions are open until filled. The completed online application and resume must be submitted by 5:00 pm PST on the priority screening date. Applications received after this date will be reviewed at the discretion of the Corporation.
To apply, please visit https://www.schooljobs.com/careers/csumb/jobs/5037818/digital-and-social-media-director
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