Job Details

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American Public University System
  • Position Number: 2294969
  • Location: Charles Town, WV
  • Position Type: Communications - Public Relations and Advertising


SEO Specialist

Requisition Number: SEOSP02271
Location: Online / Remote

Grow your marketing career with a purpose-driven, results-oriented team

About American Public Education, Inc. (APEI):

We are a data-led, modern marketing team focused on driving growth results for American Public Education (NASDAQ: APEI) and its family of brands. We thrive on challenges and the chance to make an impact, and we have fun doing it. The mission that inspires us? Transforming lives through expanded access to career-focused higher education for our nation's heroes serving on the front lines in military, public sector, and healthcare professions.

We believe growth and development of our people is critical to growing our business. Our talented staff represent diverse backgrounds, which encourages new thinking and expanded opportunities regardless of where you are in your career.

Job Opportunity:

As part of our vision for a center of excellence in this discipline, we are growing our team with a new SEO Specialist who will seamlessly unite our web content and development practices to drive search engine rank performance, traffic, engagement and conversions for all of our web properties.

Essential Functions:

  • Develops optimization strategies that increase the company's search engine results rankings to drive results towards business objectives
  • Owns the execution of on-site and off-site SEO tactics with the goal of improving SEO performance against defined KPIs: search visibility, visits, leads, engagement metrics, and conversions
  • Performs keyword research to identify high-value search phrases to drive traffic that will convert into leads on web properties and be used within marketing materials
  • Optimizes on-page elements such as title tag, meta description, URL, headings, images, internal links and more
  • Researches and craft strategies to address SEO trends across channels (e.g. mobile, and voice recognition), and then be able to share research with other marketing team members
  • Develops and execute effective link-building strategies
  • Partners with IT counterparts to promote SEO best practices
  • Leads SEO training opportunities for other marketing team members and client/partner stakeholders
  • Coordinates with the Marketing Analytics team develop and maintain an SEO dashboard for analysis and reporting
  • Stays on the cutting edge of SEO best practices tools and techniques to develop new ideas forward for testing and beta initiatives
  • Performs other duties as assigned


Work Environment and Physical Demands:
  • This role is primarily remote but will require flexibility for possible limited travel in the future for planned meetings or special events.
  • Requires high speed internet connection, a dedicated work space within place of residence, and the capability to telecommute.
  • Travel, as needed, to company office locations.


Required Skills:
  • Excellent interpersonal skills with ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and positive attitudes
  • Demonstrated detail-orientation
  • Strong verbal and written communication skills
  • A positive attitude and the ability to thrive in a collaborative and fast-paced environment
  • Understanding of search engine algorithms and ranking methods
  • Expert-level proficiency with SEO tools including Google Search Console and BrightEdge.
  • Advanced Excel skills.
  • Intermediate to advanced knowledge of HTML, JavaScript and CSS and how they impact search indexing
  • Knowledge and experience working within a CMS-driven website


Education and Experience:
  • Bachelor's degree (or higher) in marketing, advertising, communications, business, or a related area preferred
  • 3-5 years or more of experience working on impactful SEO programs required, experience in an agency setting preferred.


Compensation and Benefits:
  • American Public Education, Inc. seeks to offer a competitive salary and benefit package. This opportunity pays a minimum salary of $60,000 annually. Salary is commensurate with experience.
  • For additional information on our benefits please click the following link: https://www.apus.edu/about/careers/staff .


Required for LinkedIn Job Posting: #LI-Remote


To apply, visit https://recruiting.ultipro.com/AME1070/JobBoard/b66d4325-6be5-4691-ab44-c96532dee1ff/OpportunityDetail?opportunityId=bafc116a-278e-4387-8ef1-1f1a4442ef99





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