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Digital Marketing Manager
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Position Number: 2312837
Location: Charles Town, WV
Position Type: Business - Marketing and Sales

Digital Marketing Manager

Requisition Number: DIGIT02280
Location: Online / Remote

We are a data-led, modern marketing team focused on driving growth results for American Public Education (NASDAQ: APEI) and its family of brands. We thrive on challenges and the chance to make an impact, and we have fun doing it. The mission that inspires us: Transforming lives through expanded access to career-focused higher education for our nation's heroes serving on the front lines in military, public sector, and healthcare professions.

We believe growth and development of our people is critical to growing our business. Our talented staff represent diverse backgrounds, which encourages new thinking and expanded opportunities regardless of where you are in your career.

As part of our vision for a center of excellence in this discipline, we are growing our team with a new Digital Marketing Manager who will develop, manage, and track paid media campaigns using digital technologies to achieve growth objectives.

About the position

The incumbent will utilize paid channels such as Google, Facebook, and others to drive student growth, persist rates, social engagement, brand awareness, etc. This position will assist American Public Education Inc. (APEI) and its affiliates and reside within the paid media department, reporting to the Director, Media and Account Strategy.

Essential Functions:

Responsible for strategy and oversight of paid digital client campaigns, driving to growth objectives
Manages and optimize paid media strategies, including the development and execution of search, display and social campaigns utilizing new and emerging best practices
Plays an important role in defining the paid social media strategy and executing/optimizing paid Facebook and LinkedIn campaigns
Measures campaign metrics and KPIs (CPL, CPC, CTR, Conv Rate, etc.) for optimizations to increase client ROI; present results to clients
Continually update and align paid media strategies with new and emerging best practices to improve quality and efficiency
Collaborates with internal creative team, in-house writers, and project managers to produce effective promotional campaigns
Owns day-to-day vendor relationships; managing deliverables and implementations based on vendor recommendations
Remains up-to-date on emerging marketing trends and technologies, and help identify new and innovative ways to promote the university and other APEI clients
Strategically perform A/B tests; identify hypothesis, measure, report, and advice on future implementation of those learnings

Work Environment and Physical Demands:

The opportunity can be performed remotely.
Requires high speed internet connection, a dedicated work space within place of residence, and the capability to telecommute.
Travel, as needed, to company office locations.

Required Skills:

Ability to build, manage, and optimize campaigns in Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads
Experience crafting and managing paid social media campaigns
Ability to create effective ad copy materials, which adhere to strict University standards and guidelines
Ability to analyze and interpret data to optimize marketing ROI and performance
Advanced skills in Google Analytics and similar platforms
Highly skilled in Microsoft (Excel, Word, Powerpoint)
Excellent written and verbal communication skills.
Strong organizational skills
Ability to work independently and as part of a team
Ability to work under pressure and meet deadlines
Ability to lead and support direct reports

Required Education and Experience:

Bachelor's degree from accredited university or college required
5-7 years of relevant work experience such as search, display, and paid social media experience required
Must be self-sufficient and results-oriented, with strong hands-on marketing campaign management

Preferred Education and Experience:

Agency experience highly desired
Experience in higher education
Familiarity with other digital marketing strategies including SEO, CRO, Social Media, etc.
High technical aptitude

Compensation & Benefits:

American Public Education, Inc. seeks to offer a competitive salary and benefit package. This opportunity pays between $70,000 and $90,000 annually commensurate with experience.
For additional information on our benefits please click the following link: https://www.apus.edu/about/careers/staff .

Required for LinkedIn Job Posting: #LI-Remote

To apply, visit https://recruiting.ultipro.com/AME1070/JobBoard/b66d4325-6be5-4691-ab44-c96532dee1ff/OpportunityDetail?opportunityId=e0c8d94b-687b-433a-b84a-74473bf19c18